Quatre Mains was asked to recreate the Mylène brand whilst re-imaging and streamlining the Mylène packaging architecture and identity. We felt we needed to re-establish and reinvigorate a meaningful emotional link between the consumers and the Mylène brand. Mylene required an inspiring creative platform from which to grow from, that reflects a modern and innovative brand character.

Staying on top of trends, every few months Mylène launches a new inspirational range of products. Those in and outs require a specific design without losing our structural packaging design we set out for the Mylène basic range; the ‘Essentials’.

The first ‘Inspirational’ launched in Mylène’s new design is a Nordic range. For the Nordic inspirational, we created a Caribou and Froya range. A range of room sticks, towels, hand soap, and scrubs to bring a Scandinavian feel to your home.

The location inspired ‘Inspirational' ranges look to transport Mylène consumers to a specific themed world with its own unique atmosphere. Through the location coordinates and ‘the drop of wonder’ window, we are invited into another world to explore and enjoy. 

Caribou’s origins are in the Canadian woods, while Froya takes you to a Scandinavian birch forest. The wooden tops and matte modern flasks enhance the Nordic look and feel.