Remember those moments when arriving at your grandparents you could smell homemade jams and apple pies, even before you entered the door? Those feelings of nostalgia were our starting point for our ‘Homemade’ design for Delhaize.

‘Homemade’ is a range of ‘slightly imperfect shaped’ fruits, packed in crates, but perfect for cooking! Every season comes with its specific fruit harvest and an inspiring booklet of nostalgic recipes. Consumers say: ‘Ohh, this gives me fun new ideas to create and cook with fruit instead of just eating them!” 

Our homemade illustrations appear to come straight off your grandmothers kitchen tiles. While the convenient portable crates seem to arrive fresh from the orchards. 
Convinced? Let’s get cooking!