ACAPULCO by Poco Loco
An organic Tortilla range
Poco Loco finds its roots in ‘Tex Mex’ inspired cuisine, from tortilla chips to wraps, dinner kits to salsa dips.
Their organic range had been around for many years, so was ready for a refreshing redesign. The client required a much bigger focus on the organic aspect of the product range without forgetting that they’re also fun and summer inspired.
The new design evolved into a more matt, crafty look & feel but to keep the balance, we added some fresh, vibrant colours. This was used not only to indicate the different flavours but to add a more festive feeling and a reflection on Acapulco's origin. The Mexican inspired vegetation illustrations represent your walk through the Mexican jungle arriving on Acapulco beach. We are ready for some summer vibes, where’s that piñata?